Logo & Brand Identity Design

Overview

Your identity is the mark, colours, type and rules that make everything you publish recognisably yours. It is the first judgement a buyer makes about a business they have not dealt with before.

A good identity is built to work everywhere it will actually appear — a favicon, a signboard, an invoice, a phone screen, an embroidered shirt. Most logos fail not because they are ugly but because they were designed at one size and fall apart at the others.

Distinctiveness also has a legal dimension: a distinctive mark is far easier to register as a trademark than a descriptive one, and worth getting right before you print anything. We deliver vector master files, colour and mono variants, clear-space and minimum-size rules, and can take the mark through trademark registration.

Why choose this

Benefits of Logo & Brand Identity Design

• Recognition that compounds

  A consistent mark and palette make everything you publish afterwards recognisably yours.

• Usable file set

  Vector master files, colour variants and clear-space rules, so the logo holds up from a favicon to a hoarding.

• Registrable by design

  A distinctive mark is far easier to protect as a trademark than a generic one.

• Signals seriousness

  Buyers and partners read visual quality as a proxy for how the business is run.

How it works

1. 01

   Brief taken on business, audience and competitors

2. 02

   Direction and concepts presented

3. 03

   Chosen concept refined with you

4. 04

   Colour, type and usage rules defined

5. 05

   Master files delivered in every format

6. 06

   Trademark registration advised where it applies